Moodboard illustrating the key influences for this collection.

The ‘Lumber-Jack the Lad’ trend story has a big emphasis on adventure and the great outdoors and is inspired by wintery Nordic forests and autumnal woodlands. Typically ‘manly’ passtimes such as hunting, mountain climbing and wood cutting combined with urban shapes inform the key looks for this trend. The colour pallette is a mix of cool icy blues and indigos with warmer pops of traditional autumn colours. Orange and ‘JCB Yellow’ are key colours.